If you're an SME business owner, ranking high on Google — especially on Google Maps and local search results — can directly impact your leads, footfall, and sales. But the question is: How do you rank higher on Google Business Profile (GBP)? Let’s break it down.  Why Google Business...

Offline and online marketing both aim to promote products or services and reach target audiences, but they differ in their approaches and mediums. Here's a breakdown of their key differences: Channels: Offline marketing: Uses traditional media like television, radio, print (newspapers, magazines, brochures...

SEO stands for Search Engine Optimization, and it's the process of improving your website and its content to rank higher in search engine results pages (SERPs). When someone searches for something online, like "best restaurants near me" or "how to repair a leaky faucet," the search engine will s...

Digital marketing is the use of digital channels and technologies to promote and sell products or services. It encompasses a wide range of activities, including: Website marketing: Creating and optimizing websites to attract organic traffic and convert visitors into customers. Search engine optimization (SEO):...